It is all About the Medium
McLuhan, M. (2003). The medium and the message. BRITISH JOURNAL OF HEALTH CARE MANAGEMENT, 9(10), 324-325.
McLuhan’s essay focuses on what the title suggests, “The medium is the message.” Marshall is arguing that the medium of the ”extensions of humans,”(McLuhan, 2003) such as technology, is the most important part of any invention. For example, he begins with the medium of electricity and how it will always be the “content”(McLuhan, 2003) of endless inventions it brings to society. Marshall continues with the discovery of typography and the inventions that past civilizations have created to change history. The essay is a little difficult to read but manageable, McLuhan makes a good argument about medium and gives more than enough examples to support his argument. There were some parts of the essay that are confusing because some sentences seem to contradict each other. I am not saying Marshall contradicts himself but the essay has parts where a word is repeated several times and it confuses the reader. Although, when a statement such as “The medium is the message”(McLuhan, 2003) is repeated once or twice in a paragraph it makes sense and helps the reader remind themselves the point of the essay. Overall, the essay is understandable and makes interesting points about technology and and how they influence history. In my opinion, the essay began strong and quick but I lost interest about a third of the way.
source: McLuhan, M. (2003). The medium and the message. BRITISH JOURNAL OF HEALTH CARE MANAGEMENT, 9(10), 324-325.